RESEARCH SKILLS IN INTERNATIONAL MARKETING
DATE: FRIDAY, NOVEMBER 21,2025
TIME: 7.00 PM – 8.30PM IST
Workshop Focus:
In this workshop, Prof Shainesh will share his experiences as an international academic career during the last three decades with specific examples from his research to highlight the best practices and pathways to achieving success in conducting high quality research, publishing papers in top international journals, supervising doctoral students, developing academic and industry partnerships, among others. This would be an interactive session in which the participants are welcome to share their own experiences to help everyone learn from those and overcome their challenges.
Target Audience:
PhD students and faculty members who are interested in research in International Business / International Marketing
Workshop Schedule:
FRIDAY, NOVEMBER 21,2025, 7.00 PM – 8.30PM IST
The sessions will be delivered as Live Online over the Zoom platform. Given the online session, participants must be equipped with the requisite level of Internet connectivity. Participants are also required to turn the video on during the session as this helps to create a learning environment that is quite similar to a face-to-face class.
Last Date for Registration: SEPTEMBER 10,2025
(In the event of over-subscription, priority will be given to AIB members in the South Asia region)
Certificate Of Participation:
You will receive a Digital Certificate of Participation on full video attendance in the zoom session
PARTICIPATION CHARGES:
Participants are requested to remit INR 500 as Participation fee by NEFT/IMPS/UPI/QR code/SWIFT transfer to the following account. Kindly send a screenshot of the remittance to aibsac@iimb.ac.in to confirm the payment.
Check https://aib-southasia.org/online-workshops-for-2025/ for participating in more than one workshop.
Account Number : 40655782552
Account Name: Academy of International Business Foundation
Bank Name :SBI
Branch : IIM Bangalore
IFSC code: SBIN0040803
UPI ID: academyofinternationalbusiness@sbi
Swift code: SBININBB423
QR Code
For queries: Please contact : Shankari Chidambaram, aibsac@iimb.ac.in ,+91 6380338272 / +91 9500032495
WORKSHOP LEADER
Professor G Shainesh
Professor G Shainesh has over three decades of research and teaching experience in India and abroad. He has conducted collaborative research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), HEC Paris, Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on Digital Marketing Strategies, CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – Executive Education (2020-23), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). He serves the Boards of the Academy of International Business – South Asia Chapter(AIB-SAC) as the Vice Chair and the International Sustainable Development Research Society (ISDRS)