DATE: Saturday, July 27, 2024
TIME: 4.30PM to 7.30 PM IST


Firms, in their urge to broaden business scope, internationalise operations and often tend to face strategic complexities. Such “strategic” and “organizational” challenges obstruct their competitiveness in the international markets. It has become more chaotic post pandemic and with increased regional tensions. Strategic considerations while going beyond home country, configuring’ and ‘coordinating’ business activities, roles of foreign subsidiaries, cross-border strategic alliances etc are some of the decisions which an organisation must take while internationalising. It has become essential for any programme in international business to address such strategic issues. The relevance of these issues are further heightened by the east-west divide, global value chain, emergence of global protectionism, the Korean disturbances, digital terrorism,  ESG compliances etc.

Workshop Focus:

The programme aims to provide insights on

a) The demarcating aspects of strategy of firms when involved in international aspects.

b) Course design and teaching of International Business Strategy course as a core/elective course.

c) Integrating the International Business Strategy course into the programme curriculum – Issues & Dilemma

d) Model course curriculum and pedagogic features.

e) Evaluation, output, and outcomes..

Target Audience:

The programme will be useful to faculty members who are teaching or likely to take up teaching the International Business Strategy related courses. It will also benefit those who wish to develop expertise for research work in this area. In-house trainers may also benefit from the same for organizing training programmes on international business strategy in their organizations.

Workshop Schedule:

Date: Saturday, July 27, 2024

Time: 4.30PM to 7.30 PM

The sessions will be delivered as Live Online over the Zoom platform. Given the online session, participants must be equipped with the requisite level of Internet connectivity. Participants are also required to turn the video on during the session as this helps to create a learning environment that is quite similar to a face-to-face class

Last Date for Registration: July  25,2024

(In the event of over-subscription, priority will be given to AIB members in the South Asia region)

Certificate Of Participation:

You will receive a Digital Certificate of Participation on full video attendance in the zoom session

AIB MEMBERSHIP : Participants from AIB South Asia Chapter countries – Bangladesh, Bhutan, India, Maldives, Nepal and Sri Lanka are eligible for Low-Income Membership of  US $30 and can become members of the Academy of International Business;

APPLY for membership – https://member.aib.world/membership/indapplynow1.asp

Participants are requested to remit INR 500 as Participation fee by NEFT/IMPS/UPI/ QR code/SWIFT transfer to the following account. Kindly send a screenshot of the remittance to [email protected] to confirm the payment.

Check https://aib-southasia.org/workshops-for-2024/ for participating in more than one workshop.

Account Number : 40655782552
Account Name:  Academy of International Business Foundation
Bank Name :SBI
Branch : IIM Bangalore
IFSC code: SBIN0040803
UPI ID: academyofinternationalbusiness@sbi
Swift code: SBININBB423

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For queries : Please contact : Shankari Chidambaram, [email protected] ,+91 6380338272 / +91 9500032495


Dr. K. Rangarajan is Professor of Strategy at IIFT and heading the Kolkata Campus. He has been teaching International Business Strategy to various target groups including PGP students, working executives and policy makers.

He has also conducted FDPs on International Business Strategy fir faculty under the ageis of Strategic Management Forum.  He is also the founder head of Center for MSME Studies. He is an Accredited Management Teacher (AMT) conferred by All India Management Association and member of several professional bodies including AIMM (Australia). He has widely published in various journals and published two books. In his more than three decades stint in Academia, he served in various leading academic institutions in their Boards and Academic councils.

 He has written several case studies and also carried out case analysis of various MNCs. He has more than three decades of experience in teaching and consultancy apart from four years of industry experience with MNC, and serving in overseas universityHe has lectured on Strategic Issues of the industry on various national and international forums and Associations and Management Development forum including overseas universities like Yunan University, Vietnam Institute of Foreign Trade, ITD Bangkok etc. He has served as National Expert for UNIDO, Austria, ILO and Commonwealth Secretariat in different projects. He also executed Capacity Development Program for SMEs in Mekong Countries, sponsored by Swiss Agency for Development and Coordination. He is a member of CII, Western Region in its Trade Policy Committee. As a member of MSME Committee of FICCI, he has contributed in their new agenda for development of MSMEs in the Country. He serves in several industry associations in various capacities. He is nominated as Independent Director into the board of State Trading Corporation, by Government of India. He is also the member of the Steering Committee for promotion of exports, Government of West Bengal, Commerce & Industries Department. He has been engaged as an expert by Dun & Bradstreet, Middle East and also invited by Global Innovation Forum as an expert for the Conference in Pujiang Innovation Forum at Shanghai, PRC. He is also appointed as the Vice Chairman of AIB South Asia Chapter. Currently, he has also been nominated in the Core Group constituted by Textiles Ministry, Govt. of India for Textiles Exports.